A Game-Changing Debut at Bahrain International

Bahrain International Airport has just become the latest hub to adopt JCDecaux’s Airport Audience Metrix (AAM), a trailblazing system set to transform airport advertising. Already live in 40 major airports worldwide—with another six slated before year-end—AAM provides brands with an unprecedented view of passenger engagement and campaign performance.

Pinpoint Precision: Beyond Traditional OOH Metrics

Forget broad brush impressions. AAM tracks unique passenger counts, frequency, reach and “viewed impressions” far more accurately than standard out-of-home reporting. Using a sophisticated mathematical model, it can even break data down by hour and media network—meaning advertisers know exactly when and where their message resonates.

From Permit Paperwork to Programmatic Power

At Gulf Airport Advertising, we’ve long championed smarter OOH solutions. JCDecaux’s AAM pairs perfectly with the recent launch of the industry’s first global programmatic DOOH platform, letting brands plan, buy and optimise in real time across digital screens at airports such as Dubai International and Abu Dhabi International.

Voices of Authority: A Proud Partnership

Mohamed Yousif Al Binfalah, CEO of Bahrain Airport Company, emphasised the strategic boost AAM brings: “This platform sets a new benchmark in airport advertising, providing measurable insights into campaigns and reinforcing Bahrain International Airport as a premier destination for global brands.” By teaming up with JCDecaux, Bahrain strengthens its role as a regional aviation hub.

Data-Driven Decisions, Elevated ROI

With AAM’s granular analytics, marketers can fine-tune campaigns on the fly—shifting creative to peak passenger flow hours or high-traffic concourses. Brands now have the clarity to measure return on investment across private lounges, baggage belts and busy retail areas, making every dirham count.

What This Means for Gulf Airport Advertisers

Whether you’re exploring opportunities at Sharjah International or eyeing Kuwait International, the era of guesswork is over. JCDecaux’s AAM helps you:

• Plan campaigns with laser-focused insights
• Optimise spend by channel, time and location
• Report concrete metrics to stakeholders

Ready to Harness the Power of AAM?

If you’re eager to leverage cutting-edge measurement tools and elevate your airport campaigns, we’re here to help. Contact the team at Gulf Airport Advertising and let’s chart your path to smarter OOH success.

Contact us today at Gulf Airport Advertising and discover how data-driven airport advertising can turbocharge your brand.