Emirates Airline is raising the bar for global connectivity with an exciting lineup of new routes in 2024. As the airline continues to expand its network, these new destinations not only bring more passengers to Dubai but also offer brands unique opportunities to connect with diverse international audiences. With millions choosing Emirates for its world-class service and unrivalled network, the airline’s growth story is also a compelling opportunity for advertisers.

The Expansion Story

In 2024, Emirates is set to launch flights to a range of new destinations, catering to both emerging markets and under-served routes. Among the notable additions are Bahrain, Kuwait, Muscat, Mumbai, Ahmedabad, Colombo, Lyon, Bologna, Edinburgh, each chosen for its strategic importance in tourism, business, or transit travel. This expansion cements Emirates’ reputation as a bridge between East and West, while also opening doors for global engagement.

By increasing connectivity to these cities, Emirates not only strengthens Dubai’s position as a global hub but also introduces its premium services to new markets. For advertisers, this means more opportunities to engage with affluent and highly mobile audiences across diverse regions.

Implications for Dubai Airports

Emirates’ new routes are expected to significantly boost passenger numbers at Dubai International Airport (DXB), the airline’s primary hub. With more travellers connecting through DXB, the airport continues to serve as a hotspot for impactful advertising.

Advertisers can benefit from DXB’s premium environment, where luxury retail, digital displays, and high-traffic areas provide ideal platforms for engaging with transit passengers. Emirates’ expanded network ensures these passengers are not only growing in number but also represent a broader range of nationalities, creating new avenues for targeted marketing campaigns.

Advertising Opportunities on Emirates Flights

Beyond the airport, Emirates’ in-flight advertising options are a unique opportunity to connect with a truly captive audience. From personalised video ads on in-flight entertainment systems to features in Open Skies magazine, brands can create lasting impressions on passengers during their journeys.

Long-haul flights, in particular, offer an extended window to engage travellers in meaningful ways. Whether through interactive ads, exclusive content, or branded onboard experiences, Emirates’ platform provides a premium channel for reaching high-value audiences.

Emirates’ new routes in 2024 mark not only a milestone for the airline but also a new chapter for global advertisers. With expanded access to diverse markets and increased footfall at DXB, brands have an unparalleled opportunity to connect with international audiences in both physical and digital environments. By partnering with Emirates and Dubai’s world-class aviation ecosystem, advertisers can take their campaigns to new heights.