Floki
Launching a New Token at the World’s Busiest Airport
Floki Crypto is a leading player in the cryptocurrency industry, aiming to connect with international travellers, investors, and professionals.
Dubai International Airport, with over 66 million annual passengers, offered the ideal platform for this campaign. Its tax-free crypto status and reputation as a global business hub made DXB a strategic choice for reaching a tech-savvy and affluent audience.
The campaign was designed to maximise exposure through:
• Digital Screens: Positioned in high-traffic areas such as departure lounges and baggage claim zones.
• Localised Messaging: Bilingual creative (English and Arabic) tailored to resonate with local and international audiences.
• Focused Duration: A 1-month campaign targeting forward-thinking travellers with a high affinity for technology and innovation.
Dubai International Airport, with over 66 million annual passengers, offered the ideal platform for this campaign. Its tax-free crypto status and reputation as a global business hub made DXB a strategic choice for reaching a tech-savvy and affluent audience.
The campaign was designed to maximise exposure through:
• Digital Screens: Positioned in high-traffic areas such as departure lounges and baggage claim zones.
• Localised Messaging: Bilingual creative (English and Arabic) tailored to resonate with local and international audiences.
• Focused Duration: A 1-month campaign targeting forward-thinking travellers with a high affinity for technology and innovation.
32M
Global Impressions Delivered in 30 Days
21%
Brand Uplift in Target Regions
48%
Increase in Website Visits from International Audiences
12%
Increase in Token Transactions During Campaign
Localised, bilingual creatives tailored to Dubai’s audience
Strategically positioned digital screens driving engagement and brand recall
Trusted by brands that soar high
Book some time with one of our media specialists and let’s explore how to maximize your next airport campaign.
Unrivalled exposure across the Gulf and beyond
Dubai International
DubaiDXB
Al Maktoum International
DubaiDWC
Abu Dhabi International
Abu DhabiAUH
Al Bateen Executive
Abu DhabiAZI
Sharjah International
SharjahSHJ
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