SolarWinds Activates a High-Impact Programmatic Campaign at Dubai International Airport Terminal 1

Where global business and travel naturally meet

When SolarWinds planned its Dubai advertising rollout, the objective was simple and strategic. Be present where international business travellers, technology leaders and senior professionals already spend time. The brand chose a Gulf airport-focused strategy, placing Dubai International Airport Terminal 1 at the heart of the campaign.

Executed by Gulf Airport Advertising, the campaign combined programmatic digital screens inside the airport with selective high-profile placements across Dubai. The result was a confident, visible and well-balanced Out of Home presence that aligned perfectly with the brand’s global positioning.

Programmatic digital screens inside Dubai International Airport Terminal 1

Dubai International Airport is one of the world’s busiest aviation hubs, and Terminal 1 plays a key role in welcoming international travellers, executives and decision makers arriving in the city.

SolarWinds activated programmatic DOOH screens within Terminal 1, allowing the campaign to run dynamically across high-dwell zones such as arrival corridors, walkways and waiting areas. These locations naturally command attention, as travellers are unhurried and highly alert during airport dwell time.

Programmatic delivery ensured the campaign remained efficient while retaining premium placement quality. Ads were served at optimal moments throughout the day, maintaining consistent visibility without overwhelming the audience.

Campaign performance at DXB Terminal 1

Campaign duration: 1 October to 31 October 2025

Total impressions delivered: 271,540

This level of measurable exposure highlights why airport advertising in Dubai continues to perform exceptionally well for B2B and technology brands. Airports offer a rare environment where audiences are focused, international and decision driven.

Brands interested in similar placements can explore advertising opportunities at Dubai International Airport through Gulf Airport Advertising’s airport network.

Strengthening brand authority on Sheikh Zayed Road

To extend reach beyond the airport environment, SolarWinds also appeared on a premium digital billboard along Sheikh Zayed Road. This corridor is widely recognised as one of Dubai’s most influential outdoor advertising locations, surrounded by landmarks such as Emirates Towers, the Museum of the Future and Dubai World Trade Center.

A presence on Sheikh Zayed Road signals scale and credibility. The digital format delivered strong visual clarity, ensuring the SolarWinds message remained impactful during peak traffic hours. This placement reinforced brand authority while complementing the more targeted airport exposure.

Brands considering roadside visibility can learn more about available outdoor advertising formats offered by Gulf Airport Advertising.

How to Book Advertising Space on Sheikh Zayed Road Billboards

Consistent reinforcement at World Trade Center Metro Station

To maintain daily frequency among working professionals, SolarWinds also activated static backlit posters at World Trade Center Metro Station. This station connects key commercial districts and exhibition venues, making it a high-value location for consistent brand reinforcement.

Backlit panels ensured clear visibility throughout the day, from morning commutes to late evening travel. The metro placement helped keep the campaign present within everyday urban movement, supporting recall and familiarity alongside airport exposure.

Transport advertising remains a trusted channel for reinforcing brand presence, especially when aligned with airports and major road networks.

Why leading with airport advertising delivered results

The success of this campaign came from clarity in media planning, with Dubai International Airport Terminal 1 positioned as the core touchpoint.

Airport programmatic screens delivered premium, measurable exposure

• Sheikh Zayed Road added citywide authority and scale
• Metro advertising ensured regular reinforcement among professionals

Together, these placements created a connected journey across terminals, roads and transit spaces. It is a strong example of how Gulf airport advertising can anchor a wider Out of Home strategy while delivering tangible results on its own.

Brands looking to reach international audiences can also explore airport opportunities across the region, including Abu Dhabi International Airport, Sharjah International Airport, Hamad International Airport, Kuwait International Airport, and King Abdulaziz International Airport through Gulf Airport Advertising’s growing airport network.

Frequently asked questions

Q. What is programmatic airport advertising?

Programmatic airport advertising uses data-led technology to serve ads on digital screens at specific times and locations within an airport environment.

Q. Why is Dubai International Airport effective for B2B brands?

Dubai International Airport attracts senior executives, global professionals and international travellers who are highly attentive during dwell moments.

Q. Which terminal is best for international reach at DXB?

Terminal 1 is a key hub for international arrivals and departures, making it ideal for brands targeting global audiences.

Q. Can airport advertising be combined with citywide OOH?

Yes. Airports work well alongside roadside and transport advertising to create a complete visibility journey.

Q. Does Gulf Airport Advertising manage campaigns across multiple airports?

Yes. Gulf Airport Advertising offers access to airports across the UAE and wider Gulf region.

Ready to place your brand where it truly matters?

SolarWinds’ campaign shows how powerful airport advertising can be when planned with precision. From premium programmatic screens inside Dubai International Airport to high-impact city placements, Gulf Airport Advertising helps brands reach audiences at moments that matter.

If you are planning your next airport or Out of Home campaign, get in touch with Gulf Airport Advertising and let us help you place your brand exactly where global decision makers are already looking.