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JCDecaux Extends Partnership with Dammam Airports: What it Means for Regional Advertising Campaigns

JCDecaux Extends Partnership with Dammam Airports: What it Means for Regional Advertising Campaigns

March 14, 2025 · 3 min read
by Ava Bennette

JCDecaux, a world leader in outdoor advertising content delivery, has announced an extension of its exclusive partnership with Dammam Airports Company (DACO) for another 10 years. This renewal reaffirms JCDecaux's commitment to enhancing the advertising landscape within King Fahd International Airport (DMM), one of Saudi Arabia's busiest airports.

A Decade of Exclusive Advertising Opportunities at Dammam Airport

The extension will see JCDecaux continue to provide premium advertising solutions throughout DMM, ensuring that brands can access high-impact, innovative, and data-driven advertising platforms. Dammam Airport, as the eastern gateway to Saudi Arabia, plays a crucial role in connecting business and leisure travellers. This makes it an attractive location for brands looking to make an impression on affluent, mobile audiences.

Why Dammam Airport is a Key Location for Regional Campaigns

Dammam Airport serves as a vital hub in the Gulf, with growing passenger numbers with 11 million travellers in 2023, and increasing international routes. Advertising here offers unique exposure to both Saudi nationals and international travellers. The airport's modern infrastructure and JCDecaux's world-class media installations provide brands with excellent visibility and engagement opportunities.

However, while Dammam is a strategic location, regional advertising campaigns require a broader approach. For brands seeking consistent, high-impact campaigns across the Gulf, focusing solely on one airport is not enough.

Simplify Regional Campaigns with Gulf Airport Advertising

Navigating multiple media suppliers across various Gulf airports can be complex. Different contracts, specifications, and regulations can make regional campaigns a logistical challenge. This is where Gulf Airport Advertising can help.

We offer a streamlined, single point of contact for brands looking to advertise across the Gulf region, including major airports like:

By partnering with Gulf Airport Advertising, brands benefit from our in-depth knowledge of the region, established relationships with multiple media owners, and the convenience of dealing with one expert team. This simplifies campaign planning, execution, and reporting, while ensuring cohesive brand messaging across the region.

JCDecaux Extends Partnership with Dammam Airports: What it Means for Regional Advertising Campaigns

The Power of a Unified Approach

With JCDecaux's continued presence at Dammam Airport and Gulf Airport Advertising's regional expertise, brands can confidently execute multi-airport campaigns that maximise reach and impact. Whether you want to focus on Saudi Arabia, the wider GCC, or the entire Middle East, we ensure your campaigns are delivered seamlessly.

Ready to Elevate Your Brand Across the Gulf?

If you're planning a regional airport advertising campaign, contact Gulf Airport Advertising today. We’ll help you navigate the complexities of the Gulf advertising landscape and create impactful, memorable campaigns.

Get in touch with us to learn more about advertising opportunities at Dammam Airport and beyond.

by Ava Bennette

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