Latest Industry News

February 24, 2026 · 6 min read

by Anisha Lyall

Riyadh Airport’s expansion to 14 million passengers and its new terminal allocation model create sharper targeting opportunities for airport advertising in Saudi Arabia. Brands can now align campaigns with clearer domestic and international passenger segments.

December 23, 2025 · 5 min read

by Anisha Lyall

A new contract at Prince Mohammad bin Abdulaziz International Airport in Madinah covers building, operating and maintaining airport ads, backed by a 10 year SAR 178.67m minimum guarantee and a shift to digital interactive and landmark screen formats.

November 4, 2025 · 3 min read

by Harshit Dabhi

Discover KSIA’s fresh brand identity, modern infrastructure, and how advertisers can leverage premium placements to reach high-value audiences.

October 9, 2025 · 3 min read

by Anisha Lyall

Saudi Arabia has launched a master plan to redevelop Dammam, Al Ahsa and Qaisumah airports, expanding passenger capacity and logistics facilities while unlocking new opportunities for brands to reach high-value audiences across modernised terminals.

August 22, 2025 · 4 min read

by Zayd Rahman

Saudi Arabia’s $426m upgrade of King Fahd International and master plans for Al-Ahsa and Al-Qaisumah airports open prime opportunities for advertisers to reach growing audiences in the Eastern Province.

April 17, 2025 · 15 min read

by Harshit Dabhi