Available Advertising Formats at Dubai International and Zayed International Airports

As passenger traffic continues to surge across the UAE, Dubai International Airport (DXB) and Zayed International Airport (AUH) have become the region’s most valuable platforms for global advertisers. Together, they welcome more than 120 million travellers annually. For brands seeking exposure in one of the world’s most connected hubs, both airports provide unmatched visibility through diverse media formats, from immersive digital screens to elegant lightboxes and MUPIs that dominate premium retail corridors.

Advertising Power at Dubai International Airport

Dubai International Airport handles over 90 million passengers yearly, making it the world’s busiest international hub. The airport’s media network is designed to engage travellers across every stage of their journey, from check-in and retail to lounges and arrivals.

Terminal 2 Advertising Network

• Boutique Network T2: Compact lightbox panels line key walkways in Terminal 2, ensuring brands achieve continuous exposure as passengers move toward departure gates.
• Check-In Pillars T2: Positioned beside check-in counters, these vertical structures make a strong first impression at the start of the journey.

Premium Retail and Concourse Advertising

• Shopping Corridor Lightboxes CB: Located in Concourse B, these lightboxes offer prime visibility for luxury and lifestyle brands in Dubai Duty Free’s busiest shopping zones.
• Boutique Access Wall Lights: Elegant panels positioned near high-end retail stores connect directly with affluent shoppers.
• Shopping Digital Network (T1–T3): A full terminal coverage system that gives brands constant exposure in all retail zones.

Digital Networks for Immersive Reach

• Departure Lounge Digital Network CB: High-resolution digital panels placed in lounges and duty-free areas, targeting relaxed travellers with longer dwell times.
• Departure Digital Gate T3: Screens near passport control deliver impactful final impressions before take-off.
• Boarding Gates Digital Network: Positioned across boarding zones, these screens reinforce brand messages moments before passengers board.

Arrival and Baggage Zones

• Baggage Reclaim Digital Network (T1 & T3): Large-format digital panels wrap around the reclaim zones, keeping audiences engaged during waiting periods.
• The Gallery Screens (T1 & T3): Strategically placed in arrival halls, they ensure brand recall as passengers first enter Dubai.
• Arrival Wall Wraps CB: Oversized wall graphics near arrivals provide instant recognition for high-impact campaigns.
• Meeters Bridge & Lights T1: Prominent installations spanning the arrivals bridge reach both arriving travellers and those waiting to receive them.

Exclusive and High-Visibility Zones

• The Majestics CD Screens: Massive LED displays dominate Concourse D’s main atrium, ideal for cinematic visuals and brand storytelling.
• VIP Lounge Digital Network: Targeting premium flyers, these placements deliver precision exposure to high-value audiences.
• Arrivals Digital Gate CB: Situated before transit desks, this placement connects brands with transfer passengers continuing their journeys.

These combined networks give advertisers continuous visibility across DXB’s entire passenger flow. According to the data, digital impressions at Dubai International exceed 40 million per month, making it one of the most influential airport media environments worldwide.

Advertising Opportunities at Zayed International Airport

Zayed International Airport, formerly known as Abu Dhabi International Airport (AUH) is quickly gaining ground as the UAE’s next-generation hub, with over 30 million annual passengers and a futuristic terminal design focused on immersive media experiences.

Eye-Catching Digital Displays

• The Stage Sky Screens: Towering LEDs at passport control provide high dwell-time engagement while passengers queue.
• Digital Departure Screens: High-frequency digital placements located near retail points-of-sale offer repetitive brand exposure.

Immersive Tunnel Experiences

• The Secret Tunnel: A creative, out-of-the-box format that surprises passengers through visual storytelling in motion.
• Marhaba Grand Tunnel: Digital panels along escalators immerse travellers in a brand’s narrative as they descend towards arrivals.
• Marhaba Corridors Wrap: Welcoming passengers through vivid graphic corridors, perfect for hospitality, tourism and national campaigns.

Baggage and Arrival Formats

• Discovery Screens: Strategically positioned near luggage claim areas where dwell times exceed 10 minutes on average, allowing brands to deliver memorable messages.
• The Hall: The most commanding media zone at Zayed International, visible across the main arrivals hall and perfect for large-scale branding.

With Zayed International’s modern architecture and digital-first design, brands can benefit from up to 90% visibility rates in key passenger areas.

Why These Formats Drive Engagement

• High Passenger Throughput: Combined, DXB and AUH deliver access to more than 115 million travellers each year.
• Strategic Placement: Formats are placed across key journey moments such as check-in, shopping, lounges and arrivals, ensuring full-path exposure.
• Premium Audience: With over 60% of travellers in business or premium segments, advertisers reach audiences with high purchasing power.
• Dynamic Digital Impact: LED and programmatic DOOH solutions provide measurable campaign data, including impressions and dwell time.

These advertising platforms enable brands to combine storytelling, visual scale and digital performance within two of the Middle East’s busiest airports.

Connect Your Brand with Travellers

The UAE’s airport network, including DXB and AUH gives brands a powerful stage to engage global travellers. At Gulf Airport Advertising, we specialise in helping brands unlock this potential with end-to-end airport media planning, creative strategy and placement execution.

Our expertise extends beyond Dubai International and Zayed International Airports. We also deliver seamless campaigns across Sharjah International Airport, Hamad International Airport, Bahrain International Airport, Riyadh King Khalid International Airport and other key Gulf airports. Whether you aim to build brand prestige, launch a regional product or create lasting impressions with premium travellers, we ensure your message stands out where visibility matters most.

Speak to us today to elevate your brand presence across the Gulf’s busiest and most influential airports.