
Price of Major Ad Formats at the Top 5 Gulf Airports

October 17, 2025 · 6 min read
by Anisha Lyall
Airport advertising in the Gulf region delivers unmatched visibility for brands aiming to connect with millions of travellers every year. From luxury lounges to baggage claim areas, ad formats in airports such as Dubai, Abu Dhabi, Bahrain, Doha and Riyadh offer high-impact exposure. Below is a breakdown of the estimated costs for the most prominent ad formats at these top Gulf airports.
Dubai International Airport

Dubai International Airport is the world’s busiest hub by international passenger traffic. Advertising here allows brands to target over 92 million annual travellers.
Key formats include:
- VIP Lounge Digital Network
- The Majestic CD at the Atrium Waiting area
- Digital Screens at T3 Departure Gates
- Digital Network at Boarding Gates
- Digital LED Wall Screens at T1 Arrivals and Passport Control areas
- Digital Screens at T3 Arrivals and Passport Control areas
- Digital Screens at T3 Baggage Reclaim area
- Digital Screens at T1 Baggage Reclaim areas
- Check-in Pillars at T2
Typical campaign costs at DXB range from AED 190,000 to over AED 1,000,000 for digital screens at premium zones such as the baggage reclaim and iconic atrium areas.
Read more about advertising opportunities at DXB.
Zayed International Airport

Formerly Abu Dhabi International Airport, Zayed International Airport is a state-of-the-art facility serving over 29 million passengers annually.
Top formats available:
- The Stage Sky Digital Screens at Departures and Check-in Areas
- Departure Area Digital Screens
- Marhaba Grand Tunnel at Arrival (after landing)
- Marhaba Corridors Wrap at Arrival en route to the passport control area
- Discovery Screens at Arrivals and Baggage Claim areas
- Arrival Hall Digital Screens
Estimated pricing varies between AED 160,000 and AED 700,000, depending on placement exclusivity and duration.
Explore more about Abu Dhabi Airport’s growth and advertising opportunities.
Bahrain International Airport

Bahrain International Airport is one of the region’s fastest-growing hubs and a prime location for high-visibility campaigns.
Major formats at BAH
- Digital Screens at Arrival Baggage Reclaim area
- Digital Screens at Departures Boarding Gates, Check-in and Duty Free area
- Discovery Grand Screens at the Arrivals Baggage Reclaim area
- Marhaba Lights at the Arrival Hall
- Boutique Sky Screens at the Departure Duty-free area
Campaign budgets at Bahrain Airport typically range between AED 75,000 and AED 950,000, depending on visibility, exclusivity and screen network reach.
Learn more about advertising opportunities at Bahrain Airport.
Hamad International Airport

Qatar’s Hamad International Airport has been ranked among the world’s best. It is a global transit hub that connects brands with millions of passengers.
Premium formats include:
- Departures Iconic Digital Network
- Departures Frequency Network
- Departures Digital Portrait Totems and Media Walls (Central concourse only)
- Arrivals Transit Iconic Digital Network
- Local Arrivals Digital Network
Advertising costs generally range from AED 215,000 to AED 650,000, making Hamad one of the region’s most premium yet high-return environments for advertisers.
See more insights on Hamad Airport developments.
King Khalid International Airport Riyadh

Riyadh’s King Khalid International Airport serves as Saudi Arabia’s busiest hub, with passenger numbers steadily rising.
Key ad formats available:
- Tuwaiq Check-in Curved Screen at Departure, International Terminal 4 Check-in area
- Check-in Facade Screens at Departures, International Terminal 1 Check-in area
- Check-in Facade Screen at Departures, International Terminal 3 Check-in area
- Boarding View LED Screens at T3 and T4 International Departure Boarding area
- Digital Screens at T5 Domestic Departure Check-in area
- Digital Travelator Frames at T5 Domestic Departure Check-in area
- Digital Screens at T1 International Arrivals Baggage Claim area
- Boarding Area MUPIs at T5 Domestic Departure Boarding Area
- Baggage Claim MUPIs at T3 and T4 Arrivals Luggage Claim area.
- End Wall LED Screens at T5 Domestic Arrivals Baggage Claim area
- VIP Lounges MUPIs at T1, T3 and T4 Departures (First and Business Class Lounges)
Campaign pricing typically ranges from AED 125,000 to AED 500,000, depending on duration and location, with premium digital displays in T3 and T4 commanding higher visibility rates.
Check updates on Riyadh Airport expansion.
Why Costs Vary?
The cost of airport advertising depends on:
- Location within the terminal
- Passenger flow and dwell time
- Format size and visibility
- Exclusive or shared display options
Premium locations such as VIP lounges, baggage claim areas, and iconic concourses demand higher rates due to exposure to high-value passengers.
The Advantage of Advertising in Gulf Airports
Airports in the Gulf are more than transit points. They are premium environments where brands can achieve high-value exposure. Several factors make these hubs ideal for impactful campaigns:
- High Passenger Volumes: Dubai International handled over 92 million travellers in 2024, while Riyadh and Doha continue to record double-digit growth.
- Affluent Audiences: A significant share of Gulf airport travellers are business leaders, high-net-worth individuals and premium leisure passengers.
- Extended Dwell Times: Lounges, baggage claim areas and duty free zones ensure travellers spend longer near advertising displays.
- Global Reach: With direct connections to over 200 destinations, Gulf airports place brands in front of international audiences.
- Prestige and Influence: Airports like Hamad and Zayed International consistently rank among the world’s best, creating brand association with excellence.
These factors combine to give brands unmatched visibility and engagement opportunities at crucial points in the passenger journey.
Take Your Brand to New Heights in Gulf Airports
Airport advertising across Gulf hubs delivers targeted visibility in environments where travellers are highly attentive. Whether in Dubai, Abu Dhabi, Bahrain, Doha or Riyadh, each airport offers formats that help brands capture attention at crucial touchpoints.
If you are ready to expand your brand presence, Gulf Airport Advertising can help. Our team specialise in building bespoke airport advertising strategies, securing premium placements and managing end-to-end campaigns across the busiest Gulf airports. From digital screens to VIP lounge activations, we ensure your brand message reaches the right audience with maximum impact. Contact us to plan your next campaign.
FAQs
What is the cost of advertising on digital screens at Dubai International Airport?
The cost of advertising on digital screens at DXB typically ranges between AED 180,000 and AED 275,000, with rates increasing based on screen location and campaign duration.
Which airport in the Gulf has the highest advertising rates?
Dubai International Airport (DXB) has the highest advertising rates in the Gulf. As the world’s busiest airport for international passengers and a major luxury travel hub, its large affluent audience makes it the most valuable location for premium advertising in the region.
Which airport offers entry-level digital formats at lower rates?
Bahrain International Airport offers excellent value with its Marhaba Lights digital screens at the Arrival Hall, starting from AED 45,000, providing brands with impactful, entry-level visibility to reach travellers as soon as they arrive.
by Anisha Lyall
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