New Digital Advertising Screens at Dubai International Airport

Dubai International Airport continues to strengthen its position as one of the most powerful advertising environments in the world. With the launch of 450 new digital screens across key passenger touchpoints, brands now have even more opportunities to engage travellers during high attention moments.

From departure corridors to baggage reclaim halls, these new formats create fresh visibility across the passenger journey. For brands looking to reach international travellers, DXB remains one of the most effective platforms for high impact airport ads.

A major expansion of digital screens across DXB

The addition of 450 screens significantly increases the scale of digital inventory across Dubai International Airport. These formats are positioned in areas where travellers naturally pause, wait, or move slowly through the terminal.

Key new screen formats include

• DXB Broadcast (193 screens): T1, T2, T3, SF, D06 and Landscape Departures & Arrivals
• DXB Boarding Gate (128 screens): T1, T2, T3, SF, D06 Departures
• DXB Baggage Reclaim (56 screens): T3, SF, D06 Arrivals
• DXB Baggage Reclaim (18 screens): T1 SF D06 Arrivals
• DXB Departure Corridor (24 screens): T3 SF Portrait Departures
• DXB VIP Lounges (15 screens): T1, T2, T3, SF, D06 Departures

Premium placements include

• DXB The Gallery (4 screens): T1 LF Arrivals
• DXB The Gallery (3 screens): T3 LF Arrivals
• DXB Departure Digital Gate (3 screens): T3 LF Departures
• DXB Shopper Squares (2 screens): LF T3 Departures
• DXB The Majestics (2 screens): T1 LF Departures
• DXB Shopping Digital Panorama (2 screens): T3 LF Departures

This network of digital screens creates a strong and consistent presence throughout the airport environment.

Where brands capture traveller attention

Airport advertising performs well because of the extended dwell time passengers experience during their journey. The new DXB formats are positioned in locations where engagement levels are naturally high.

Departure environments

Passengers preparing for flights spend time moving through security, duty free areas and boarding gates. Digital screens in these spaces provide strong visibility.

These placements allow brands to build frequency and reinforce messaging before travellers board their flights.

Arrival environments

Arrival areas present a different but equally valuable moment. Travellers are relaxed and waiting for luggage, making baggage reclaim halls an excellent environment for brand exposure.

New baggage reclaim screens across Terminal 3 and Terminal 1 offer consistent visibility to arriving passengers from around the world.

Premium passenger environments

DXB VIP lounges and curated retail areas offer a more exclusive setting. Brands targeting affluent travellers can benefit from placements in these environments.

These formats work well for luxury brands, finance, property and high end retail.

Why DXB remains a powerful advertising platform

Dubai International Airport remains one of the busiest international hubs globally. Millions of passengers pass through the terminals every month, representing a diverse global audience.

For brands, this environment offers several advantages

• High dwell time with limited media distraction
• A premium environment associated with travel and aspiration
• Exposure to international business travellers and tourists
• Strong visual impact through large digital screens

The new formats strengthen this opportunity by increasing screen coverage throughout the passenger journey.

How brands can use these new DXB formats

When planning airport campaigns, brands should think about visibility across multiple passenger touchpoints.

A well planned DXB campaign may combine

• Broadcast screens for high reach
• Boarding gate screens for dwell time exposure
• Baggage reclaim screens for arrival impact
• VIP lounge placements for premium audiences

Combining these environments helps create frequency and ensures the message reaches travellers at different moments of their journey.

Work with Gulf Airport Advertising

At Gulf Airport Advertising, we help brands plan effective airport media campaigns across Dubai and the wider Gulf region. Our team works closely with clients to select the right formats, environments and campaign durations.

If your brand is looking to reach international travellers through the new DXB digital formats, our team can help you build a campaign that delivers visibility and results.

Speak with our team today to start planning your airport advertising campaign.

Frequently Asked Questions

How many new digital screens have been added at DXB?

A total of 450 new digital advertising screens have been introduced across terminals and passenger environments at DXB.

Where are the new advertising screens located at DXB?

The screens are placed across key areas including boarding gates, baggage reclaim halls, departure corridors, VIP lounges and retail environments.

Why is Dubai International Airport effective for advertising?

DXB offers high passenger volumes, long dwell times and premium surroundings. These factors help brands achieve strong visibility and engagement.

What types of brands advertise at Dubai Airport?

Travel, luxury retail, finance, tourism, technology and property brands regularly use DXB advertising formats to reach international travellers.