Madinah Airport Advertising Contract Signals 10 Year Growth in Digital Media

A new airport advertising contract has been awarded by Tibah Airports Operation Company Limited for Prince Mohammad bin Abdulaziz International Airport in Madinah. The deal was disclosed through a bourse filing and covers the setup, day to day operation and ongoing maintenance of airport advertising assets.

For brands, this type of contract matters because it shapes what media formats exist inside the airport, how well they are maintained and how quickly newer digital options appear. When an operator commits to long term delivery, advertisers usually benefit from clearer standards, stronger site upkeep and more predictable availability for premium placements.

The Contract in One Glance

The details highlight the point to scale, duration, and a clear focus on modern formats

• Project value reported at around $48.7 million
• Minimum guarantee of SAR 178.67 million across 10 years
• Scope covers the establishment, operation and maintenance of all types of advertising billboards
• Technology focus includes digital interactive placements and iconic digital screen structures

That mix signals an airport media environment built for long term planning. It also supports stronger campaign continuity for brands that want repeat visibility across peak travel periods.

Why Madinah Airport Media is Getting Sharper

Madinah is a high intent destination. It draws faith travel, visiting friends and relatives, traffic and domestic movement tied to business and government activity. In airport environments like this, advertising performs well when it respects the passenger mindset.

Travellers in Madinah tend to value clarity and relevance. The creative that lands best is usually practical, culturally aware and easy to act on in seconds. That fits airport formats like:

• Digital screens near security and main corridors
• Wayfinding adjacent placements that sit on natural walking lines
• Large format landmark screens that carry brand fame at distance
• Arrivals and baggage claim inventory that catches travellers when they slow down

This is also where creative discipline matters. A simple offer, a clear brand asset and a single next step often outperform busy layouts.

Digital Formats Move into the Foreground

The disclosed scope calls out digital interactive formats and iconic screen structures. That is a strong signal that the airport media mix will keep shifting towards digital out of home, with flexibility for daypart messaging and multi language creative.

For advertisers, digital brings practical advantages:

• Faster creative swaps for seasonal moments
• Split messaging by audience type such as arrivals versus departures
• Sequential storytelling across multiple terminal zones
• Better alignment with wider omnichannel campaigns

If you are planning a Saudi campaign that includes multiple cities, digital also makes it easier to keep your core brand story consistent while adjusting the offer by location.

What the 10 Year Structure Signals

A 10 year minimum guarantee is a long runway. It suggests a stable commercial framework behind the airport media programme. For brands, stability makes planning easier.

It can help in a few direct ways:

• More confidence in long term media roadmaps and annual budgeting
• Better alignment with always on brand campaigns
• Stronger conditions for premium inventory investment
• Clearer expectations around maintenance and uptime

It also supports multi airport planning. Brands often build Saudi coverage across several airports and pair that with Gulf hubs. A stable Madinah programme can slot into that wider plan, especially for brands targeting inbound travel and high value audiences.

A Quick Campaign Planning Checklist

If you want to use Madinah airport media well, keep the brief tight and the execution practical.

• Choose one core message and one action
• Build Arabic and English versions from the start
• Prioritise placements on main passenger flow lines
• Use digital to rotate offers by time of day
• Keep brand assets bold for distance viewing

If you need help with formats and placement ideas across the GCC, check out our “What we Offer” page.

A Gulf Network Angle for Regional Brands

Regional media planning works best when airports are treated as a connected network, not isolated buys. Brands often brief us to build coverage across UAE, Qatar, Oman and Saudi Arabia, then select the strongest terminal zones in each location.

If you are building that kind of plan, these airports in the GCC are useful starting points:

• Dubai International Airport
• Abu Dhabi International Airport
• Hamad International International Airport
• Muscat International International Airport

A network plan also helps when you want consistent premium reach across multiple entry points to the Gulf.

Next Steps for Advertisers

This Madinah airport advertising contract signals continued investment in airport media delivery, with a strong push towards premium digital formats and long term operating structure. If you want to reach travellers in the Gulf region, now is a smart time to map your airport mix and lock in placements that suit your audience and seasonality.

If you want a direct media plan with clear options, timelines and recommended formats, Gulf Airport Advertising is your trusted partner. We help brands plan, book and manage airport advertising across key Gulf airports, with a focus on high impact placements and straightforward campaign delivery. Contact us now to start your journey. 

FAQs

What does the new Madinah airport advertising contract cover

It covers the establishment, operation and maintenance of airport advertising assets at Prince Mohammad bin Abdulaziz International Airport in Madinah, including modern digital formats.

How long is the minimum guarantee period?

The minimum guarantee is stated across 10 years, which suggests a long runway for airport media planning in Madinah.

What formats are expected to grow under this deal?

The scope mentions digital interactive placements and large iconic digital screen structures, alongside broader billboard and media maintenance.

How should brands approach airport advertising in Madinah?

Keep the creative simple, bilingual where relevant and matched to passenger flow zones such as corridors, security approaches, gates and arrivals.

How can brands plan airport advertising across Saudi Arabia and the Gulf?

A practical approach is to build a network plan across hubs like Riyadh, Dubai, Abu Dhabi, Doha and Muscat, then select terminal zones based on passenger flow and campaign goals.