Discover how HSBC’s latest advertising venture at Dubai and Sharjah International Airports sets the stage for unparalleled global visibility. Learn how brands can tap into the growing potential of airport advertising and reach millions of international travelers.

HSBC's Bold Move to Elevate Brand Presence at UAE Airports

HSBC, a global leader in banking, has recently secured an exclusive five-year partnership for advertising rights at Dubai International (DXB) and Sharjah International Airports. This deal marks a significant milestone, making it the largest airbridge advertising campaign in the Middle East. As part of the partnership, HSBC will have exclusive branding rights on the airbridges connecting planes to terminals, as well as on shuttle buses at these two bustling airports.

With over 60 million passengers passing through Dubai and Sharjah annually, HSBC is tapping into an enormous audience—one that is constantly growing and evolving. The bank's advertising will span across both internal and external panels on roughly 60 air bridges and 100 shuttle buses, ensuring high visibility to travelers from all corners of the globe. Additionally, HSBC will extend its branding to VIP terminals, ensuring that it reaches a premium audience as well.

The Growing Power of Airport Advertising

Airports have long been a prime space for brands to advertise, but with air travel soaring in recent years, they have become even more crucial for marketers. Airports not only offer access to a global audience but also provide an environment where passengers spend time waiting and are highly receptive to messages. With their wide reach, airports present a unique advertising opportunity, allowing brands like HSBC to connect with a vast and diverse audience.

According to Simon Cooper, CEO of HSBC MENA, this partnership is a clear indicator of the bank’s confidence in the UAE's economic potential. The Middle East is considered a hub for international trade and investment, and HSBC’s commitment to the region reflects its strategic focus on long-term growth.

Why Airport Advertising Works So Well

One of the key reasons airport advertising is so effective is the trust it fosters. Passengers, especially business travelers, often associate airport brands with reliability and global reach. Studies show that nearly 92% of business travelers are likely to respond to airport advertisements because they view companies in this space as trustworthy and important.

Furthermore, airports like DXB, the world’s fourth-busiest airport, attract a diverse and affluent audience—making them an ideal location for brands looking to increase visibility and awareness. With 900 million passengers expected to pass through global airports each year, the advertising potential is immense. HSBC’s ad campaigns, such as “Together We Thrive,” have already caught the attention of millions, and the bank’s focus on airports is expected to continue to pay dividends.

Get Your Brand in Front of Millions

If you're looking to expand your brand's reach and connect with millions of travelers, airport advertising in the Gulf region could be your golden ticket. With high passenger growth and unrivaled international exposure, airports offer a platform that’s perfect for businesses seeking to make an impact.

As Gulf airports prepare for another bustling travel season, Gulf Airport Advertising offers brands an unbeatable chance to reach a massive, global audience. Whether you're looking to launch a high-profile campaign or promote your brand to a premium audience, airports provide a high-traffic, high-visibility environment where your messages can truly stand out.

Get in touch with Gulf Airport Advertising today to discover how your brand can soar to new heights during DXB’s peak travel season! Whether you're targeting business professionals, tourists, or travelers from around the world, our team can help you craft a campaign that maximizes your brand’s potential.