Airport advertising in the Gulf has reached spectacular heights, with luxury brands, national carriers, and visionary tourism boards all vying for the attention of millions of discerning travellers. Here’s our curated list of the Top 10 Airport OOH Campaigns across the Gulf, spotlighting campaigns that truly made an impact.

1. Cartier – Doha Hamad International Airport

Cartier’s mesmerising digital takeover in the iconic Lamp Bear zone at Hamad International Airport is loved for its sleek gold visuals and celebration of tradition-meets-modern luxury.

2. Emirates Airline – Dubai International Airport (DXB)

A permanent branding fixture, Emirates dominates DXB with digital mega-screens, branded lounges and walkways—ensuring presence from departure to arrival.

3. NEOM – Riyadh King Khalid International Airport

NEOM’s high-impact LED campaign showcased its futuristic city vision and targeted international investors and local visitors alike.

4. Chanel – Abu Dhabi International Airport

Chanel's minimalist yet striking campaign—black-and-white visuals promoting the iconic No.5 fragrance and accessories—elegantly aligned with the luxury ambience of Abu Dhabi Airport.

5. Visit Saudi Arabia – Jeddah King Abdulaziz International Airport

The Visit Saudi campaign welcomed travellers with digital and static imagery highlighting the Kingdom’s diverse landscapes, cultural treasures, and evolving tourism offerings.

6. Qatar Duty-Free – Hamad International Airport

To mark its 25th anniversary, Qatar Duty-Free launched “25 Is Here”, featuring 1,000 digital screens across HIA. A whimsical CGI spot with floating balloons resembling cake captured attention before leading viewers into the airport, amplifying the shopper experience 

7. Hamad International Airport – “Travel to Your Better Self”

In February 2024, HIA unveiled a wellness-centred campaign for Qatar’s Sports Day. With messaging that framed travel as part of a wellness journey, the airport positioned itself as a sanctuary for wellbeing.

8. Hamad International Airport × Formula 1 Poster

Ahead of the Qatar Grand Prix in August 2023, HIA collaborated on a high-impact OOH poster campaign featuring the tagline “Always in Pole Position”, tying the airport to speed, excellence and sport 

9. e& – Digital Personalisation at Dubai International Airport

Telco brand e& ran an intelligent, real-time OOH campaign at DXB, leveraging flight announcements to target UAE passengers heading to Saudi Arabia, promoting data roaming plans exactly when they’d be boarding relevant flights

10. Hamad International Airport – Orchard Garden Campaign

To mark the one-year anniversary of its indoor tropical garden, HIA collaborated with M&C Saatchi MENA on a global OOH and digital campaign that invited travellers into a lush, immersive experience—“a great airport… takes you to another level”.

Why These Campaigns Shine

• Contextual Relevance – Digital campaigns astutely sync with events (Formula 1), passenger journeys (roaming offers), or national celebrations (Sports Day).
• Emotional Engagement – Whether it’s wellness or whimsy, these campaigns go beyond mere adverts—they create experiences.
• Technology-Driven – Real-time personalisation and immersive digital tech are emerging as new standards in Gulf Airport OOH.

Key Takeaways

• Observational Marketing: The most effective airport campaigns tie directly into where travellers are in their journey.
• Experiential Focus: From gardens to simulations, blending OOH with experience is powerful.
• Tech & Timing: Real-time triggers and data align with high returns and engagement.

The Gulf’s airport OOH scene is rapidly evolving—from static luxury ads to digital, data-driven experiences that seamlessly integrate with travel. These campaigns confirm that innovation thrives in environments where millions of journeys unfold daily. Expect even more immersive storytelling as airports become brand platforms in their own right.