Popular Advertising Formats at Al Maktoum International Airport

Al Maktoum International Airport (DWC) is one of Dubai’s most strategic aviation hubs and a growing hotspot for brand advertising. As part of Dubai’s vision to host up to 255 million passengers annually across its airport network, DWC is being positioned as a major hub for passenger growth, cargo logistics and high-visibility digital media opportunities.

For brands seeking maximum exposure to international travellers, DWC offers a wide range of indoor and outdoor advertising formats that deliver impactful audience reach and brand recall.

A Gateway of Opportunity for Brands

Located near Dubai South, Al Maktoum International Airport is expanding rapidly to become the city’s next global airport. With passenger traffic expected to surge as airlines shift more operations here, advertisers are already capitalising on its premium media assets.

The airport’s well-placed screens engage travellers across their journey, from arrivals and baggage reclaim to lounges and outdoor transit zones.

Baggage Reclaim Prime Screens at Arrivals

The baggage reclaim zone is among the highest dwell-time areas in any airport, making it a valuable space for brands to connect with passengers.

Key details

• Sizes:

15.30sqm : 7.93m (W) x 1.93m (H) 

12.40sqm : 7.95m (W) x 1.56m (H) 

12.87sqm : 7.93m (W) x 1.62m (H)​

• Number of faces: 14
• Format: Static

These static screens dominate the arrivals area and ensure immediate visibility as passengers collect luggage. The scale and placement of these screens create strong brand recall moments when audiences are most receptive

Baggage Reclaim Light Boxes at Arrivals

Reach arriving passengers with illuminated lightboxes strategically positioned in the baggage reclaim area. Deliver your message in a high dwell-time zone where travellers pause and engage, ensuring maximum brand visibility and impact.

Key details

• Resolution: 1920px x 1080px
• Number of faces: 17
• Format: Digital

These dynamic displays allow advertisers to rotate creative content, showcase brand campaigns and integrate motion visuals that outperform static formats in engagement.

Main Lounge Screens

Digital screens in the main passenger lounge offer brands an elegant platform to connect with travellers in a calm, premium setting. These high-definition displays create an immersive environment where audiences are relaxed, attentive and receptive to visual storytelling.

Key details

• Resolution: 5160px x 1500px
• Number of faces: 2
• Format: Digital

Perfect for luxury, lifestyle and technology brands, these screens deliver a rich visual impact that enhances brand perception and aligns with the lounge’s exclusive atmosphere.

Main Hallway Screens

The main hallway screens capture travellers’ attention during movement between key terminal zones, ensuring constant visibility and high audience frequency. Their size and strategic placement make them prime locations for impactful digital advertising.

Key details

• Resolution:

Left: 4768px x 1536px  

Right: 4952px x 1536px

• Number of faces: 2
• Format: Digital

These displays are ideal for campaigns focused on broad exposure and brand recall, allowing advertisers to reach a diverse mix of international passengers throughout their journey.

Entertainment Lounge Screen

The entertainment lounge at DWC provides an exclusive, relaxed environment; a perfect setting for longer engagement advertising.

Key details

• Resolution: 3120px x 1404px
• Faces: 1
• Format: Digital

This screen helps brands position themselves alongside leisure and premium experiences, aligning perfectly with aspirational messaging.

Outdoor Digital Lampposts

Positioned along access roads, the digital lampposts at DWC capture the attention of travellers and visitors in motion. Their strategic placement ensures your brand message is seen multiple times across the airport’s exterior areas.

Key details

• Resolution: 324px x 648px
• Number of faces: 14
• Format: Digital

These vertical LED panels offer dynamic visibility for campaigns aiming to reach both arriving and departing passengers. Ideal for lifestyle, automotive and tech brands, they reinforce awareness at every vehicle touchpoint.

Outdoor Digital Totems

Standing tall near walkways and terminal entrances, the digital totems at DWC provide high-impact exposure in high-footfall outdoor areas. Their sleek design and bright LED display make them an unmissable part of the airport landscape.

Key details:

• Resolution: 432px x 1008px
• Number of faces: 8
• Format: Digital

These totems are perfect for delivering engaging content and brand storytelling at eye level, ensuring maximum recall among travellers and visitors circulating through the terminal zone.

The Cube, A Centrepiece for Brand Visibility

Perhaps the most striking format at DWC, The Cube stands as an iconic double-faced digital structure.

Key details:

• Resolution: 3328px x 1664px
• Faces: 2
• Format: Digital

It is a prime feature in high-footfall zones and an ideal choice for high-impact campaigns. The Cube’s design ensures 360-degree visibility and is particularly effective for premium or launch campaigns seeking to dominate the terminal landscape.

Why Brands Choose DWC for High-Impact Exposure

With Dubai Airports handling over 87 million passengers across its network in 2024, DWC’s strategic role in future growth makes it a smart choice for advertisers.

• Rising passenger volumes: With ongoing expansion plans, DWC is expected to handle millions more in the next phase of Dubai’s aviation growth.
• Tech-driven displays: A blend of static and digital formats maximises creative flexibility.
• High dwell zones: Passengers spend significant time in lounges, arrivals and baggage reclaim areas.
• Consistent global audience: The airport serves a diverse mix of leisure, business and transit travellers.

For advertisers, this means access to an engaged, affluent and international demographic at every step of the journey.

Expand Your Brand Presence with Leaders!

Partner with Gulf Airport Advertising to secure premium visibility at Al Maktoum International Airport (DWC) and other major Gulf gateways. We specialise in high-impact formats that engage travellers at key moments, from arrival to departure.

We lead airport media across the Gulf, covering Dubai International Airport, Muscat International Airport, Dammam King Fahd International Airport and other top regional airports. With us, your brand stays visible where the world travels. 

Contact us to begin your next airport campaign.

FAQs

What are the most popular advertising formats at Al Maktoum International Airport ?

Top formats include baggage reclaim screens, digital light boxes, main lounge and hallway screens, The Cube and outdoor totems.

Why is DWC a strong location for airport advertising?

DWC’s rapid expansion and growing international passenger base offer exceptional visibility and engagement for brands.

Are there both digital and static formats available at DWC?

Yes, DWC offers a balanced mix of static prime screens and digital assets, providing flexibility for various campaign goals.

How can brands advertise at DWC?

Gulf Airport Advertising helps brands book high-traffic formats across key airport zones and create high-impact campaigns.