Latest Industry News

August 27, 2025 · 3 min read

by Zayd Rahman

Airport advertising in the Gulf offers brands unmatched exposure to premium audiences, extended engagement, and global reach. With diverse formats and expanding airport hubs, it delivers prestige and lasting impact for businesses seeking growth.

August 22, 2025 · 3 min read

by Zayd Rahman

GCC countries are adding new carriers and routes to meet the summer travel surge. With record passenger growth across major airports, brands gain prime opportunities to engage global travelers through impactful airport advertising.

August 22, 2025 · 3 min read

by Ava Bennette

Check out the top airport advertising trends in the Gulf for 2025. From digital innovation and immersive experiences to eco-friendly campaigns and data-driven strategies, learn how brands can capture travellers at the region’s busiest hubs.

August 14, 2025 · 8 min read

by Zayd Rahman

An in-depth look at how major Gulf airlines have revolutionised sports marketing through high-profile partnerships with football clubs, motorsport teams, and global sporting events.

August 4, 2025 · 5 min read

by Harshit Dabhi

Gulf airports have evolved into premium marketing hubs, linking luxury brands with affluent travellers and driving tourism growth through strategic advertising that blends brand promotion with regional economic development.

July 21, 2025 · 4 min read

by Zayd Rahman

JCDecaux introduces its Airport Audience Metric (AAM) at Bahrain International Airport, delivering precise, real-time data that transforms airport advertising into a measurable, performance-driven channel for brands in the Gulf region.